PRADA APRESENTA A COLEÇÃO DONNA SS19 EM MILÃO

CARTESIAN THEATRE PRADA Donna Spring/Summer 2019

Para a apresentação da coleção PRADA Donna Spring/Summer 2019, AMO transforma o Deposito, um dos espaços mais dramáticos do complexo da Fondazione PRADA, em um ambiente multifuncional para performances.

Por meio de uma série de intervenções arquitetônicas, o projeto reinterpreta o repertório espacial clássico do teatro, com TerraceParterre e Balcony, usando estes conceitos para ativar o espaço para o desfile. Os elementos oferecem diferentes caminhos para o público experimentar o espetáculo, ao mesmo tempo em que delimitam o perímetro do local, dialogando com o caráter industrial do Deposito.

O terraço verde, que funciona como contrapeso para a Torre, recentemente inaugurada, é a primeira estrutura visível do showspace. Uma passagem pela tribuna leva ao Parterre central, marcado por uma grade gráfica que organiza os assentos e define a passarela. A natureza teatral do desfile é articulada por meio da escala monumental e enquadramento dramático do espaço principal, que é visualmente concluído pelo Balcony – uma montagem que extrai e reinterpreta o sistema estrutural laranja que reveste o perímetro do Deposito – estabelecendo uma síntese visual e material entre o permanente e provisório.

Os assentos infláveis ​​de Verner Panton – uma reedição exclusiva da peça de 1960, produzida por VERPAN para a PRADA, expandem a paleta de materiais do conjunto, desaparecendo nas luzes fracas que delimitam o chão de plástico do local – mesmo material 100% reciclável do desfile Uomo Spring/Summer 2019, apresentado em junho – criando uma atmosfera inquietante e onírica.

MILAN, ITALY – SEPTEMBER 20: Kazuyo Sejima and Miuccia Prada attend Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy. (Photo by Jacopo Raule/Getty Images for Prada) *** Local Caption *** Kazuyo Sejima;Miuccia Prada
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
MILAN, ITALY – SEPTEMBER 20: Elisabeth Diller, Kazuyo Sejima and Cini Boeri attend Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy. (Photo by Jacopo Raule/Getty Images for Prada)
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.
attends Prada Spring/Summer 2019 Womenswear Fashion Show on September 20, 2018 in Milan, Italy.

Créditos: AMO

Créditos: Divulgação

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