Making Of Prada FW16

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A Prada lançou a sua nova campanha feminina de FW16, clicada por Steven Meisel. A campanha contou com 27 modelos posando para diversos fundos artificiais.

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Prada unveils its seasonal campaign for the Fall/Wi
nter 2016 Womenswear collection by
Steven Meisel featuring twenty-seven top models set
against multiple artificial backgrounds.
The campaign introduces Miuccia Prada’s highly rega
rded collection that takes as its
subject the current cultural bricolage where every
code, every style, every fragment in
fashion history, and every personal experience, is
equally present and available to the
designer. The ensembles juxtapose radically diverge
nt shards of silhouette, materiality,
technique, and accessories in exuberant composition
s: prints, argyles, lames, quilting, heavy
knits, brocade, nylon, illustration, leather, satin
, velvet, all have their place.
Presented as a series of rough collages, the campai
gn evokes the deeply human – and
inexorably feminine – nature of Prada’s eclectic co
llection. The designer depicts a woman’s
identity as conundrum, an intersection of
overlapping and interdependent systems. Every
woman carries on her body fragments of her own hist
ory, her experiences, her loves, her
tragedies. These various references accrue with tim
e, with age, with knowledge, so that each
woman is an
ineffable
agglomeration of the symbols and indices of her per
sonal journey.
Such symbols find parallels in the simultaneously r
estrictive and liberating clichés of the
feminine wardrobe: dress, corset, belt, garter, bra
ssiere, high heel. In dressing each
morning, a woman recomposes her unique collage of a
life. Therein lies her strength.
By generalizing the message over twenty-seven diffe
rent models – there is no single face –
Prada enacts her theory of individualization. Each
body reorders the elements of the
collection in a singular way. The models are placed
against randomized backgrounds that
suggest a radical insouciance. The settings are int
erchangeable, indicated by the
placelessness of landscapes. The scenery ends abrup
tly, the edges clearly exposed: day and
night collide; desert and seascape occupy the same
conceptual space. As the woman roams
through the world she carries her stories on her ba
ck. In the end, place is unimportant, the
narrative only coheres on the body itself. The woma
n is the site.
For further information:
Prada Press Office
+39 02 541921
ufficio.stampa@prada.com
CREDITS:
Photography by Steven Meisel
Casting (in alphabetical order):
Roos Abels
Noemie Abigail
Vanessa Axente
Lexi Boling
Freja Beha Erichsen
Vittoria Ceretti
Yoon Young Bae
Sara Dijkink
Danielle Ellsworth
Angelica Erthal
Paulina Frankowska
Amanda Googe
Caitie Greene
Ondria Hardin
Milla Jovovich
Lorena Maraschi
Amanda Murphy
Londone Myers
Julia Nobis
Marina Perez
Sasha Pivovarova
Fei Fei Sun
Stella Tennant
Rianne Van Rompaey
Natalie Westling
Kiki Willems
Raquel Zimmermann

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