All Eyes On Balenciaga: Take control in Demna Gvasalia’s game-changing new collection
Wear Balenciaga, and expect to be watched. We’re taking the label’s AW17 collection underground in our latest fashion story, capturing Demna Gvasalia’s inimitable vision via CCTV. This is nonchalant glamour for an attitude-filled season ahead.
The story focuses on two models perturbing London’s C.C.T.V system. The AW17 Balenciaga items they are wearing attract the camera’s attention, which starts zooming in on details, instead of filming the general city. Aesthetically you can see a mixture of different video styles as if they were shot by slightly different C.C.T.V systems.
Credit details for the story:
The images were shot at the Tate Modern
Photography by Robbie Fimmano
Film by Sam Hiscox
Music by Andrew Broder
Womens styling by Chrissi Smith
Mens styling by Tony Cook