Ontem á noite a Ralph Lauren apresentou em sua loja na Madison Avenue em Nova York a sua coleção February Collection, a segunda nos moldes do see-now-by-now da marca.
A loja foi toda decorada com orquídeas brancas, do segundo ao primeiro andar, transformando o local num oásis botânico.
“Minha coleção February Collection foi inspirada pelo espírito nômade, uma sofisticação exótica contrastando as modelagens clean com texturas rústicas, tons do deserto e ouro velho, e o artístico, com uma joalheria única. Isto evoca o espírito da mulher para quem eu desenho, sempre á procura de um estilo que é personalizado e autêntico”, disse Ralph Lauren.
Desfile:
Ralph Lauren Presents The February Collection
Ralph Lauren presents the February 2017 Collection in his completely transformed 888 Madison Avenue, women’s flagship store in an immersive floral installation which juxtaposes the urban landscape of New York City. “My February 2017 Collection was inspired by a nomadic spirit, an exotic sophistication contrasting pure shapes with rustic textures, shades of the desert and burnished gold, and artful, one-of-a-kind jewelry. It embodies the spirit of the woman I design for, always seeking a style that is bold and personal,” Ralph Lauren said. In the spirit of modern sensuality, easy fluid layers are mixed with textures and patterns. The soft tailoring of deserty linens are contrasted with leathers and canvases distressed by the elements.
The collection tells the ongoing story of Ralph Lauren’s love of contradiction and personal style expressed by a woman with a keen eye and eclectic taste who travels the globe collecting remarkable finds. The February Collection expresses an adventurous artistry and craftsmanship defining the personal luxury of today.
Shimmering translucent layers of couture silk viscose create opulent, elegant eveningwear and one of a kind burnished and sculpted jewelry accentuates. Lamé gowns that shimmer with metallic prints recalling exotic tapestries and accessories take form in classic shapes with pairings of python and leopard printed hair calf.
Tones of honey, light sand, vintage cream and dune make up the palette, and modern silhouettes are effortlessly reimagined and updated in washed python, fluid mesh and linen silk shantung. The February Collection is available now at global flagship Ralph Lauren stores, top retail partners and on RalphLauren.com.
RALPH LAUREN UNVEILS FEBRUARY 2017 RUNWAY-TO-RETAIL COLLECTION WITH IMMERSIVE BOTANICAL INSTALLATION
Ralph Lauren’s February Collection 2017 transformed the iconic Madison Avenue store into an oasis, inspired by the essence of the collection. The runway-to-retail collection was presented through an immersive botanical installation covering every wall of the store’s first and second floors, creating an intimate and personal runway experience.
The February Collection, inspired by a nomadic spirit, pairs an exotic sophistication with contrasting shapes, rustic textures and shades of the desert, while adhering to Ralph Lauren’s impeccable standard of luxury and craftsmanship.
Building off the success of September’s inaugural runway-to-retail collection, Ralph Lauren continues to lead the evolution of the consumer shopping experience. Every look in the February Collection is instantly available to shoppers through RalphLauren.com, as well as select global flagship stores and retail partners.
Globally, consumers were invited to participate in this unique experience as the event was streamed live on global social media platforms Facebook Live and Tencent Live in China.
WHEN: Wednesday, February 15, 2017 8:30PM
WHERE: 888 Madison Avenue New York City
NOTABLES: Jessica Biel Li Bing Bing Deepika Padukone Emmy Rossum Bella Heathcote Camilla Belle Alexandra Richards Langley Fox Hemingway Rainey Qualley Kate Bock Princess Olympia of Greece Akira CONTACTS: Kate Bartle Kate.Bartle@RalphLauren.com
Lindsay Knoll Lindsay.Knoll@RalphLauren.com
Ralph Lauren Transforms Madison Avenue Flagship to Present The February 2017 Runway-to-Retail Collection
For Release Feb. 15, New York, NY – Ralph Lauren Corporation transformed its iconic Madison Avenue Women’s Flagship store to present the February 2017 Collection on Wednesday, February 15, during New York Fashion Week.
The Madison Avenue store was completely transformed into an oasis with an immersive botanical installation covering every wall of the store’s first and second floors.
“My February 2017 Collection was inspired by a nomadic spirit, an exotic sophistication contrasting pure shapes with rustic textures, shades of the desert and burnished gold, and artful, one-of-a-kind jewelry. It embodies the spirit of the woman I design for, always seeking a style that is bold and personal,” Ralph Lauren said.
Guests were transported from New York City’s urban landscape into a world inspired by the essence of the collection. Orchids, air plants, and desert agave intertwined with rich moss and vines that formed a tactile ‘living wall’ landscape, creating an intimate and personal runway experience.
Following the show, the doors of 888 Madison Avenue will open to the public from Thursday, February 16 – Monday, February 20, inviting consumers to shop the Collection amongst the ‘living walls’ in a truly unique shopping experience.
Building off the success of September’s inaugural runway-to-retail collection, Ralph Lauren continues to lead the evolution of the consumer shopping experience. Every look in the February Collection is instantly available to shoppers through RalphLauren.com, as well as select global flagship stores and retail partners.
“I have always wanted a woman to fall in love with my collection and say ‘I can’t wait to wear it’ and now she doesn’t have to,” Lauren said. “We are meeting her needs with even greater energy than before and delivering impeccable craftsmanship and luxury to her instantly.”
Globally, consumers were invited to participate in this unique experience as the event was streamed live on global social media platforms Facebook Live and Tencent Live in China.
Items were made immediately available on Ralphlauren.com and in worldwide flagship stores, including New York, Beverly Hills, Chicago, Boston, Dallas, and Bal Harbour, in the United States, Prince’s Building in Hong Kong; Omotesando in Tokyo; New Bond Street in London;
Tretyakovsky in Moscow; Avenue Montaigne in Paris; and Ralph Lauren’s store in Dubai. Top retail partners include Bergdorf Goodman, Saks Fifth Avenue, Moda Operandi and Mercury.
MEDIA CONTACT Kate Bartle 212-813-7866 Kate.Bartle@RalphLauren.com
Lindsay Knoll 212-650-4401 Lindsay.Knoll@RalphLauren.com
ABOUT RALPH LAUREN CORPORATION Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren Purple Label, Ralph Lauren Collection, Double RL, Polo Ralph Lauren, Polo Sport, Polo Ralph Lauren Children’s, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Denim & Supply Ralph Lauren, American Living, Chaps and Club Monaco, constitute one of the world’s most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.
