Prada apresenta pela primeira vez, nova campanha visual, com olhar 365, para mostrar a coleção Spring/Summer 2017.
Com ideia desafiadora e livre de fronteira criativa, a campanha propõe um novo conceito multifacetado, exibindo múltiplas interpretações de uma única coleção.
São cinco cenários de histórias diferentes que se conversam, mostrando essa interatividade.
A reimagining of a fashion campaign, challenging convention and freed from creative boundaries, 365 envisages a new multi-faceted concept of fashion advertising, displaying manifold interpretations of the Prada collections. The Spring/Summer 2017 campaign marks the first stage in this new approach.
Instead of representing a singular idea through imagery for an entire season, there are multiple narratives of a shifting and equally multi-dimensional world. Not one story, but many. Modernity is found in this plurality: it is a reaction to the moment, to humanity, to life. The complexity of imagery reflects the complexity of reality. There is always more than one point of view.
“365 Film”, the campaign video, is now available on www.prada.com
“A Story”, the video starring Jude Law, will be available soon.
Photo credits
Photographer: Willy Vanderperre
Models – Pathways: Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer
Models – Frontiers: Amanda Murphy, Nimue Smit, Sara Grace Wallerstedt
Models – Stations: Kris Grikaite, Oliver Houlby, Kiki Willems
Models – Exits: Wang Hong Yu, Masao Parris, Jing Wen, Wallette Watson
Talent – Terrains: Jude Law
Video credits
Film by Willy Vanderperre
Featuring Saskia De Brauw, Giedre Dukauskaite, Dylan Fender, Jonas Glöer, Kris Grikaite, Wang Hong Yu, Oliver Houlby, Amanda Murphy, Masao Parris, Nimue Smit, Sara Grace Wallerstedt, Wallette Watson, Jing Wen, Kiki Willems
Music by VCMG & Warhaus